How will 6 key steps make your content go viral?

With the right content, social media platforms are the fastest way to get anything to go viral these days.

Why is sharing important? Nielsen studies have shown that 92% of consumers believe WOM from families and friends as compared to advertisements, and it is up to 50 times more likely to trigger a purchase. (McKinsey)

Why viral marketing?

Viral marketing is a marketing strategy that creates brand awareness by spreading messages like a virus. The purpose of viral marketing is to attract customers attention and inspire them to share the message to their family and friends.

Will it blend?

“Will it blend?” is a viral marketing campaign starring from Tom Dickson, founder of Blendtec. He uploaded his videos on YouTube about blending all sorts of items that can fit inside the container. Surprisingly, It only took it 5 days to achieve 6 million views on YouTube and gain 200,000+ subscribers, making a total 700% in sales increment.

The most popular video is the one where they put the newly released latest iPhone to the “Will it blend” test in 2015. At that time, this video went viral and the biggest reason is because the iPhone is such a popular brand and has the highest consumer rate as well.

For more insights refer to the link https://knowyourmeme.com/memes/will-it-blend

Jonah Berger’s contagious theory

According to Jonah Berger’s contagious theory, using 6 STEPPS can lead you to success with your trend or goods. I will apply my knowledge of the video”Will it blend”.

Social Currency

People often care about how others perceives them and share things that give others a good impression. They want to appear cool, smart, and interesting. Hence, the viral video “Will it blend”, allows consumers to stay in the topic and keeping up to date that somewhere in the internet an iPhone has been blended.

Triggers

“Triggers not only get people talking, they keep them talking. Top of mind means tip of tongue.” (Jonah Berger) iPhone is a well-known smart phone brand and it makes for an effective trigger. This video is able to link up certain triggers with the brand (iPhone) and encourage consumers to buy more.

Emotions

When we care, we share. Emotions is one of the important factors to create viral marketing. Emotional content often goes viral, so we can focus more on feelings instead of functions. The video must be able to let the audience feel two different sets of feelings, anger and excitement. Doing so, it can trigger consumers curiousness.

Public

Built to show, built to grow. The more publicity there is, the more likely people will imitate it. After the video was uploaded, the products and initiatives that advertise themselves, triggered positive WOM or triggered consumers to purchase it.

Viral marketing can be effective sometimes because the video doesn’t always revolves entire around the product. It maybe about a cute cat playing with a smart toy, but the viewers subconsciously adopt the idea of wanting to get the smart toy for their pets as well. Majority of the time viral videos isn’t about a single product. However, it can be manipulated in such a way whereby the audience thinks they know what the video is about, but in reality, they’re subconsciously being introduced to a new product. Just like in “Will it blend” videos, it maybe a channel revolving around random products being blended, but after a few videos, the viewers might come to find themselves realising what a fantastic blender it is and that’s where the sales comes in. In conclusion, viral marketing is an extremely good form of marketing if you know how to play your cards right.

I hope you have learnt my enthusiasm to share my knowledge with you. Lastly, before you go leave the comments below!

PS: How you make your content go viral? And what’s your thoughts about the post?