What is moblie marketing?
Mobile marketing is the art of marketing thats gets the company closer to their customers. It provides customers with personalized, time and location information so they can get to know what they need and when they need. Marketers advertise their products by sending via text messages and other form of mobile marketing method.
Almost everyone owns a smartphone and people are now more engaged with their smartphones than before. As you can see from the graph, there are an increasing amount of users spending more time on their mobile devices than ever before. With this, we can expect this trend to continue increasing even further in the future.
Types of mobile marketing strategies
There are a variety of mobile marketing strategies and different strategies depends on the company’s targeted audience and budget.
SMS: SMS marketing is a strategy that involves customers receiving a text message via mobile phone from marketers. There are over 96% of smartphone users using SMS and it has a 98% open rate. It can be used to notify customers about the store’s event or sending out discount to further increase the chance of customers with purchasing the products.
App-based marketing: Companies usually create their own apps for their brand marketing program. It is a mobile marekting platform that connects shoppers with the brand and turn them into customers.
In-game mobile marketing: In game mobile marketing are mobile ads that appears within mobile games. It can be apper as a Full-page, banner pop-ups or incentivized videos ads.
Location-based marketing: Location-based marketing is a strategy that helps company to implement marketing activities based on customer’s geographic location, bridging the physical world and digital world. For example, some companies may only want their mobile ads appearing when users are within a 1-mile radius of their business location.
(Link below for those who are keen.)
https://www.wordstream.com/blog/ws/2013/08/19/what-is-mobile-marketing
After learning about the different types of mobile marketing, I will apply my knowledge to IKEA augment reality catalogue.
IKEA augmented reality catalogue is an app that gives customers the ability to see virtual images of the chosen products. It provides a unique experience that allow customers to experience new furniture to be scaled in their house and it helps them make better decisions while shopping online.
This app helps customers scan selected pages in the printed IKEA catalogue or digital IKEA catalogue on mobile devices. After scanning the chosen furniture, the app itself will display a 3-D image of the furniture. According to IKEA reports, the app have been downloaded 8.5 million times. This is a highly effective app-based marketing startegy.
In a nutshell, with the majority of the world possessing a smart phone, everyone can be a potential customer. “In today modern world, people are either asleep or connected.” Janice H. Reinold said. Make sure that your customers are not asleep, make sure they are connected with your business. Besides, it is important for companies to choose the most effective and best form of mobile marketing strategies for targeting their audience.
Now you know and better understand about mobile marketing, can you share your experience about it?
Digital marketing 
Definitely a very interesting blog article to read that applies onto todays marketing era. who could have imagine, Just a few short years ago, the question for marketers was whether they should bother investing in a mobile strategy carefully tailored to their brand objectives. Today, that question has been answered, with a resounding “yes.”
With the right approach on the Types of Mobile marketing strategies, will certainly bring positive results for the company.
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Thanks for the read. Do stay tune to more of such post! Yes, I agree with you. With the right types of mobile marketing strategies can give companies positive results!
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Mobile marketing is such an interesting and convenient form of marketing. It is so simple yet efficient at the same time. Now that shopping online is so common everywhere, using mobile marketing, it is able to constantly advertise ongoing sales and promotions to consumers anywhere and anytime. After reading this article, it has helped me open my eyes to better understand how mobile marketing works and the kind of impact it makes on consumers.
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I’m glad that you understand better after reading my posts. Yes now we can see sales and promotion everywhere in online shopping apps and mobile marketing is getting more and more interesting and more convenient!
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After reading this blog, I’ve come to realized how common and effective mobile marketing is as I’ve always been a big fan of online shopping. Online shopping has made shopping so much more fun and easy, and to top it off, I get many emails on special promotions and deals based on products that I’ve bought before. It is super effective as it advertises my product that I’ve interest in and I always end up checking out the deals. Even though I may not buy whatever that is being advertised to me all the time, I still get excited receiving a notification. After reading this article, I’ve learned that a marketing strategy doesn’t have to be complicated to be effective.
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Thanks for reading my blog. Special promotions and deals that received in emails will increase customers chance of buying products. I found it very interesting when I received those emails and I will end up buying the products too.
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Hello Pingyi! This is a very detailed post and I enjoy reading it alot.
I feel that mobile marketing is important and effective for both marketers and users. Almost everyone possesses a smartphone and thats one of the best ways to get to your audience!! However, what do you think are the threats of these technology advancement?
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I’m glad that you enjoy reading my post! Mobile marketing is important for us and marketers. With the rapid technology advancement of mobile marketing, there will be some threat. Such as security problem and users privacy.
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Thanks for sharing this information. It helps me better understand mobile marketing and allow me to learn better on how the internet works, and how it is so closely relevant and applied in our everyday life.
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Thanks for the read, appreciate your time. Do stay tune to more of such post!
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Mobile Marketing is a good tool to approach the target customer. From location -based marketing and In-game mobile marketing can distinguish the customer type and analyse on customer details to better serve customer needs. Good Approach.
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